http://www.perrychua.com Perry Chua Brand Design - Branding, Design, Naming, Identity, Positioning, Strategy, Vancouver Canada Wed, 19 Jan 2011 20:12:27 +0000 http://www.perrychua.com en http://www.perrychua.com/Look-at-it-This-Way http://www.perrychua.com/following/perrychua.com/Look-at-it-This-Way Wed, 19 Jan 2011 20:12:27 +0000 Perry Chua Brand Design - Branding, Design, Naming, Identity, Positioning, Strategy, Vancouver Canada 794890 The brief went something like this, "Let's all take a step back and look at media a different way." I got it. <img src="http://payload.cargocollective.com/1/2/66797/794890/sma_2.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/2/66797/794890/sma_2_o.jpg" data-mid="4592766" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/794890/sma_3.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/2/66797/794890/sma_3_o.jpg" data-mid="4592767" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/794890/sma_1.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/2/66797/794890/sma_1_o.jpg" data-mid="4592765" border="0" align="left"/> http://www.perrychua.com/Warm-Character http://www.perrychua.com/following/perrychua.com/Warm-Character Wed, 19 Jan 2011 20:05:15 +0000 Perry Chua Brand Design - Branding, Design, Naming, Identity, Positioning, Strategy, Vancouver Canada 794887 The world of wine is warm, human and tactile. Each staff member's name appears on their card in their own handwriting, printed in the typical ball-point pen blue PMS colour. The backs of the cards are made from the thinnest cork we could find. And the logo is reproduced using thermography. <img src="http://payload.cargocollective.com/1/2/66797/794887/s_2.jpg" width="670" height="481" width_o="670" height_o="481" src_o="http://payload.cargocollective.com/1/2/66797/794887/s_2_o.jpg" data-mid="4592679" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/794887/s_4.jpg" width="670" height="481" width_o="670" height_o="481" src_o="http://payload.cargocollective.com/1/2/66797/794887/s_4_o.jpg" data-mid="4592691" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/794887/s_3.jpg" width="670" height="481" width_o="670" height_o="481" src_o="http://payload.cargocollective.com/1/2/66797/794887/s_3_o.jpg" data-mid="4592683" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/794887/s_1.jpg" width="670" height="481" width_o="670" height_o="481" src_o="http://payload.cargocollective.com/1/2/66797/794887/s_1_o.jpg" data-mid="4592678" border="0" align="left"/> http://www.perrychua.com/My-Second-Book http://www.perrychua.com/following/perrychua.com/My-Second-Book Wed, 19 Jan 2011 18:30:03 +0000 Perry Chua Brand Design - Branding, Design, Naming, Identity, Positioning, Strategy, Vancouver Canada 794864 My second book with Rockport Publishers. It features a collection of the world's best annual report and brochure design. Reviewing the work of design firms such as Sagmeister Inc., Milton Glaser Inc. and Design Army was truly an honour. The call for entries invited firms from over 28 countries to participate. I don't think I have ever seen so many FedEx packages come through my door on any given day. <img src="http://payload.cargocollective.com/1/2/66797/794864/brochure_1.jpg" width="670" height="422" width_o="670" height_o="422" src_o="http://payload.cargocollective.com/1/2/66797/794864/brochure_1_o.jpg" data-mid="4590745" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/794864/bb_1_1.jpg" width="670" height="422" width_o="670" height_o="422" src_o="http://payload.cargocollective.com/1/2/66797/794864/bb_1_1_o.jpg" data-mid="4590631" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/794864/spread_test2_3.jpg" width="670" height="422" width_o="670" height_o="422" src_o="http://payload.cargocollective.com/1/2/66797/794864/spread_test2_3_o.jpg" data-mid="4590633" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/794864/spread_test3_1.jpg" width="670" height="422" width_o="670" height_o="422" src_o="http://payload.cargocollective.com/1/2/66797/794864/spread_test3_1_o.jpg" data-mid="4590636" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/794864/spread_test4_1.jpg" width="670" height="422" width_o="670" height_o="422" src_o="http://payload.cargocollective.com/1/2/66797/794864/spread_test4_1_o.jpg" data-mid="4590638" border="0" align="left"/> http://www.perrychua.com/Well-Endorsed http://www.perrychua.com/following/perrychua.com/Well-Endorsed Wed, 19 Jan 2011 17:11:56 +0000 Perry Chua Brand Design - Branding, Design, Naming, Identity, Positioning, Strategy, Vancouver Canada 794877 Repositioned as the Performance Sunscreen used by athletes, Kinesys is now one of the top selling sunscreens in North America. <img src="http://payload.cargocollective.com/1/2/66797/794877/k_3.JPG" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/2/66797/794877/k_3_o.JPG" data-mid="4592275" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/794877/k_1.jpg" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/2/66797/794877/k_1_o.jpg" data-mid="4592265" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/794877/k_4.JPG" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/2/66797/794877/k_4_o.JPG" data-mid="4592288" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/794877/k_5.JPG" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/2/66797/794877/k_5_o.JPG" data-mid="4592297" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/794877/k_7.JPG" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/2/66797/794877/k_7_o.JPG" data-mid="4592302" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/794877/k_10.jpg" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/2/66797/794877/k_10_o.jpg" data-mid="4592303" border="0" align="left"/> http://www.perrychua.com/Quote-Me http://www.perrychua.com/following/perrychua.com/Quote-Me Wed, 19 Jan 2011 17:11:53 +0000 Perry Chua Brand Design - Branding, Design, Naming, Identity, Positioning, Strategy, Vancouver Canada 804856 A talk radio station that invited listeners to call in and share their views. The topics discussed were based on conversations that you might over hear in your local coffee shop. And everyone is entitled to an opinion. As long as you have one. Since opinions are essentially black or white, so was the identity. Large quotation marks were used as guerilla tools and placed throughout the city to highlight current topics being discussed. Example - quotation marks around the Winter Olympics Countdown Clock and the entrance to safe injection houses. <img src="http://payload.cargocollective.com/1/2/66797/804856/p1.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/2/66797/804856/p1_o.jpg" data-mid="4579129" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/804856/p3.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/2/66797/804856/p3_o.jpg" data-mid="4579132" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/804856/p2.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/2/66797/804856/p2_o.jpg" data-mid="4579130" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/804856/p4.jpg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/2/66797/804856/p4_o.jpg" data-mid="4579133" border="0" align="left"/> http://www.perrychua.com/A-New-Purpose http://www.perrychua.com/following/perrychua.com/A-New-Purpose Wed, 19 Jan 2011 17:11:51 +0000 Perry Chua Brand Design - Branding, Design, Naming, Identity, Positioning, Strategy, Vancouver Canada 953347 An Interior Designer with a passion for sustainable design, Lori loves re-using objects, often mundane and overlooked items, and breathing new life into them. Her business cards are made from a collection of assorted laminate samples. <img src="http://payload.cargocollective.com/1/2/66797/953347/p1.PNG" width="670" height="422" width_o="670" height_o="422" src_o="http://payload.cargocollective.com/1/2/66797/953347/p1_o.PNG" data-mid="4579009" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/953347/p2.PNG" width="670" height="452" width_o="670" height_o="452" src_o="http://payload.cargocollective.com/1/2/66797/953347/p2_o.PNG" data-mid="4579010" border="0" align="left"/> http://www.perrychua.com/Sharp-Shooter http://www.perrychua.com/following/perrychua.com/Sharp-Shooter Wed, 19 Jan 2011 17:11:51 +0000 Perry Chua Brand Design - Branding, Design, Naming, Identity, Positioning, Strategy, Vancouver Canada 804845 Tom's work was meticulous. His highly detailed images pull you in to explore further, deeper. This highly interactive experience was expressed in an identity system that shared the same attributes. Precise die-cuts and scoring engaged the audience - cards and letterheads align themselves to reveal Tom's distinctive cross-hair 't' symbol. <img src="http://payload.cargocollective.com/1/2/66797/804845/t_1.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/2/66797/804845/t_1_o.jpg" data-mid="4592510" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/804845/t_2.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/2/66797/804845/t_2_o.jpg" data-mid="4592512" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/804845/t_4.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/2/66797/804845/t_4_o.jpg" data-mid="4592525" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/804845/t_3.jpg" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/2/66797/804845/t_3_o.jpg" data-mid="4592520" border="0" align="left"/> http://www.perrychua.com/Crack http://www.perrychua.com/following/perrychua.com/Crack Wed, 19 Jan 2011 00:56:06 +0000 Perry Chua Brand Design - Branding, Design, Naming, Identity, Positioning, Strategy, Vancouver Canada 792585 You know those snap bracelets you used to play with from the eighties? Wouldn't that make the perfect business tool for a Chiropractor? <img src="http://payload.cargocollective.com/1/2/66797/792585/chiro_1.jpg" width="670" height="806" width_o="670" height_o="806" src_o="http://payload.cargocollective.com/1/2/66797/792585/chiro_1_o.jpg" data-mid="4578743" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/792585/chiro_2.jpg" width="670" height="1006" width_o="670" height_o="1006" src_o="http://payload.cargocollective.com/1/2/66797/792585/chiro_2_o.jpg" data-mid="4578744" border="0" align="left"/> http://www.perrychua.com/Mona-Lisa-Stolen http://www.perrychua.com/following/perrychua.com/Mona-Lisa-Stolen Tue, 18 Jan 2011 22:59:36 +0000 Perry Chua Brand Design - Branding, Design, Naming, Identity, Positioning, Strategy, Vancouver Canada 804839 Perugia was the name of the fellow who stole the Mona Lisa in 1911. It is also the name of a little town in Italy. This Italian-inspired salon spa drew considerable media attention during their launch - a contest was held on location whereby women in bikinis would use their bodies as paint brushes to create original works of art. <img src="http://payload.cargocollective.com/1/2/66797/804839/p_1.jpg" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/2/66797/804839/p_1_o.jpg" data-mid="4578391" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/804839/p_6.jpg" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/2/66797/804839/p_6_o.jpg" data-mid="4578397" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/804839/p_2.jpg" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/2/66797/804839/p_2_o.jpg" data-mid="4578392" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/804839/p_3.jpg" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/2/66797/804839/p_3_o.jpg" data-mid="4578394" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/804839/p_4.jpg" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/2/66797/804839/p_4_o.jpg" data-mid="4578395" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/804839/p_5.jpg" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/2/66797/804839/p_5_o.jpg" data-mid="4578396" border="0" align="left"/> http://www.perrychua.com/Third-Dimension http://www.perrychua.com/following/perrychua.com/Third-Dimension Tue, 18 Jan 2011 22:54:52 +0000 Perry Chua Brand Design - Branding, Design, Naming, Identity, Positioning, Strategy, Vancouver Canada 804854 Now here's a company that specializes in 3D software. A cubed business card seemed appropriate for the brand. <img src="http://payload.cargocollective.com/1/2/66797/804854/pic_logo.jpg" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/2/66797/804854/pic_logo_o.jpg" data-mid="4576533" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/804854/pic_3.jpg" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/2/66797/804854/pic_3_o.jpg" data-mid="4576531" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/804854/pic_1.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/2/66797/804854/pic_1_o.jpg" data-mid="4576526" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/804854/pic_2.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/2/66797/804854/pic_2_o.jpg" data-mid="4576529" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/66797/804854/pic_5.jpg" width="670" height="502" width_o="1094" height_o="820" src_o="http://payload.cargocollective.com/1/2/66797/804854/pic_5_o.jpg" data-mid="4576545" border="0" align="left"/>